http://www.gopherforum.com I was having a great discussion on the Gopher Lawn Care Business Forum with my friend Jeff and he was sharing with me some of his experiences trying to market his lawn care business. You can read more on this lawn care business discussion here on the GopherHaul Lawn Care Business Forum.
Jeff: When I worked with the previous lawn care business employer they did a lot of telephone soliciting and door hanger marketing. Here in our part of the state, almost all the towns limit door knocking and require that you go to the town hall or police station, pay for a background check, and wait for a permit until the background check comes back. Therefore, we didnt do much of that. So we would hang door hangers saying things like, Check out your neighbors yard. Doesnt it look great? Dont you want your yard to look that good? Then we would get their phone number out of a reverse directory and call them until they threatened to call the police.
Now I go out and hang lawn care door hangers marketing my materials. I generally try to do that on weekends hoping that Ill catch someone working out in there yard. Again, I use the soft sell technique. Generally, something like, wouldnt you rather be spending time doing something else right now? If theres kids around I use that to my advantage. I have kids of my own and I say things like, they wont be this small for long, trust me. Quit spending your weekends working in your yard. I can free up your weekend for $XX.XX, but your son/daughters childhood is priceless. In fact Im trying to figure out how to put that last statement into a door hanger. Kind of like the Mastercard commercial. Anyone with any ideas would be greatly appreciated.
So after playing around with a few ideas I came up with this lawn care business door hanger design. You can download it for free and try it out. Let me know what type of results you get.
Remember when you are out working, distribute your door hangers using the clover leaf lawn care marketing technique. Get your door hanger on a few houses to each side of the home you are mowing as well as hang the lawn care door hangers on a few houses across the street. This is the best way to maximize your time and add more lawn care customers to your route.
Next up, let’s talk about the free lawn care business websiet design.
I was contacted by Matt on the GopherHaul Lawn Care Business Forum and we worked out this great deal to give away one free Lawn care business website makeover. I am really excited about this. Let me turn this over to Matt to tell us what he is offering.
Complete Lawn Care Business Website Makeover
Sponsored by GopherSoftware.com & LCOWebDesign.com
Hi, Im Matt Lucas and I will be providing the following services to a lucky winner. I will work with the winner on producing a stylish website based on the winners preferences. During the design stages, the winner will work on providing me with content which we will work on together to try and tweak for search engines and marketing. Once the design and content is finished I will program the site and go live. We will track search engine ranking and traffic stats and base any additional changes off those results.
List of Makeover Services:
* Custom Web Design
* HTML + CSS
* Search Engine Optimization
* Up to 6 pages - including (Contact form and Photo Gallery)
A domain will not be provided but is required. If you do not already own a domain I would recommend buying one from one of the following websites:
www.namecheap.com -(I personally use this one) or www.godaddy.com - (I have used this one in the past)
The dead line for sign ups is January 17th, and the winner will be chosen by the 19th. We will begin working right away and the goal is to have the site live by the 31st of January.
The winner will be asked to write a testimonial for the services provided.
* To sign up for a chance at the complete website makeover, go to the GopherHaul Lawn Care Business Forum and tell us you want in!
If you are in need of free lawn care marketing material for your lawn care business, please visit our site at http://www.gophersoftware.com. We have hundreds of free lawn care logo, flyer, door hanger and web templates you can download and use for your lawn care business. We also have free lawn care business contracts. Also download our trial version of Gopher Lawn Care Business Software. Gopher will help your lawn care business schedule and invoice more customers in less time, allowing you more time to grow or enjoy your life. Check out my lawn care business blog at http://www.lawnchat.com and my lawn care business forum at http://www.gopherforum.com
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